I think whenever your quiet little hobby/obsession/addiction becomes the subplot of a major motion picture, it's no longer mommy's and daddy's little secret. Thus seems to be the case with geocaching thanks to a movie called Splinterheads, which debuted at the South-by-Southwest film festival in March. I believe the movie, starring Thomas Middleditch, Rachael Taylor and Lea Thompson (of "Back to the Future" fame), is set to be released at a theater near you this fall. Here's a sneak peak:
While geocaching seems to steadily be gaining in popularity on its own, we'll see how much of an impact Hollywood has on our fun little pastime.